So your masterpiece is finally for sale on Amazon or Smashwords. Congratulations! Now the real work begins. You need to start spreading the word about your novel/short story, and one of the best ways to do that is through reviews. Unfortunately this process can be downright torturous — particularly if you’re learning as you go. If you are an indie writer looking for help landing your first reviews, here is my tried-and-true strategy in five simple steps:
1. Write a great book. Easier said than done, of course. Reader tastes will vary, but no matter what you write you absolutely must put out a high-quality product. That means professional looking cover art, formatting and copy editing. Going the indie route is no excuse for shoddy presentation.
2. Research the best markets for your work. Depending on what you’ve written and how big a following you have, sites billing themselves as general book review sites may or may not be the best fit. My short, “Vampire Brides from Planet Hell!“, is a pulp sci-fi story. It appeals to a niche audience. Due to both length and subject matter, I’ve avoided more “mainstream” reviewers in favor of sites like The Extremis Review and The Cult Den. These reviewers and I share the same target audience. You will need to find venues that fit with what you’ve written. Otherwise you’ll end up spinning your wheels.
3. Keep your review request short and sweet. Business writing should be brief and to the point. Here is a sample review request:
I am writing to ask if you would be interested in reviewing my sci-fi short, “Vampire Brides from Planet Hell!” (http://www.amazon.com/Vampire-Brides-Planet-Malcolm-Chandler-ebook/dp/B00ITC89XG), on your site.
I can provide a free review copy in .pdf, MOBI or EPUB format.
Thank you for your time and consideration.
Don’t get complicated. If you’ve put out a professional product with an eye-catching cover and a compelling blurb, your work will speak for itself. Don’t be afraid to let your buy link do the talking. The longer your review request, the weaker its impact (and the more likely it will end up in someone’s junk folder).
4. Be patient. Reviews don’t get posted overnight. Reviewers are busy people. Many of them are juggling several projects of their own. My rule of thumb is to allow 4-8 weeks before sending a brief, polite follow-up.
5. Be professional. Under no circumstances should you take any part of this process personally. Some reviewers will ignore you, some will decline politely and others will be considerably more blunt. Don’t get snippy in reply, and definitely don’t get into any kind of blog/Facebook/Twitter war. Like it or not you are a business person. Your actions will reflect on your business. The best thing to do when faced with negativity is ignore it.
Hopefully you find these tips helpful. Please share any questions, advice or success stories.