When it rains it pours (and sometimes that’s a good thing!)

smirking clown

(I simply couldn’t resist using this photo)

When it rains it pours. I guess that’s usually a bad thing. Can it pour instead of rain in a good way? Like if you’re living through a drought, maybe? I rather think it can. See, I logged into my email this evening to find that not one, not two, but THREE different websites are interested in reviewing “Vampire Brides from Planet Hell!”

Not only is this a boost for my ongoing promotional efforts. It also validates the quality of the product I’ve put out  — at least where first impressions are concerned. I assume these reviewers took a cursory glance at my cover, sample pages and blurb available on Amazon. If so they found it all compelling enough to say yes to my request. I will post links to all three reviews on this blog (probably Twitter, too) once published, as I did with The Extremis Review’s piece on “Vampire Brides.”

Meanwhile, I’ll recap a couple valuable lessons I’ve learned about indie book story marketing.

Mainstream indie book review sites may not be the best places to take genre fiction — particularly when it comes to a niche like golden age pulp. I’ve had much more success narrowing my focus down to sites and reviewers who limit themselves to speculative fiction, science fiction and/or horror. A marketing guru would probably say, “duh! You ass. Obviously you’re got to get more granular.” But remember I’m learning as I go. And learning as you go has its own rewards.

A more general, but equally difficult, lesson I’ve learned over the last couple months is that platform building will be a long, hard slog. I think my initial expectations were for too much, too soon. I didn’t even come close to meeting my initial sales goal. Probably because only a miniscule number of readers have ever heard of me. With that in mind I am setting a new goal to sell 210 copies of “Vampire Brides from Planet Hell!” by December 31, 2014.

If anyone else has any marketing success stories (or horror stories, for that matter) I would love to hear them in the comments.

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