A marketing mistake to laugh at

I couldn’t help but laugh at a mistake I made recently. You see I am still soliciting reviews for “Vampire Brides from Planet Hell.” In doing so I have developed a review request template. I copy, paste and customize it as necessary. Perhaps needless to say, the most important part of the customization process is changing the name at the top.

I sent in a review request the other day. Today I received a curt reply along the lines of “my name is Lisa, not Ted, and no, we’re not interested.”

I mention this for two reasons:

  1. If you’re going to use a review request template, REMEMBER TO CHANGE THE NAME! It could torpedo your chances of getting a review or guest post.
  2. If you DO forget to change the name, don’t be afraid to laugh at yourself.

Indie publishing can be an exhausting, dreadfully serious process. It’s important to keep things in perspective. I write because I love to write. In the end it doesn’t matter if I strike it rich or get famous. I will continue to write fiction whether or not I make  money doing it.

If you’re not enjoying writing you’ve got no business writing in the first place.

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